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Title: Part 2: The Art of Storytelling: Building Your Adult Education Brand through Stories
Date: November 7, 2023
Time: 2:00 pm EST
Description: Learn how to reposition your adult education organization from being undervalued and overlooked to a highly relevant organization that gets its deserved share of funding, recognition and enrollments. We’ll layout the steps to develop a compelling brand story, and you’ll learn from case studies on how repositioning strategies helped garner leads to boost enrollments. Get a solid roadmap to reposition the adult education mission within your community so that it is valued and respected.
Why does the brain react positively to storytelling and how do you leverage this powerful strategy to leave a lasting and memorable impression in your community? This webinar is part 2 of the 4 part series “Building an Effective Adult Education Brand”.
Presenters: Celina Shands and Anika Jackson
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Sponsored by:
Ⓒ Pennsylvania Association for Adult Continuing Education | paaceadulted@gmail.com
