COABE: Part 3: Leveraging Public Relations to Build your Adult Education Brand

DATE
Tuesday, January 16th
2:00 PM EST
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TITLE
Part 3: Leveraging Public Relations to Build your Adult Education Brand

GENEROUSLY SPONSORED BY

PRESENTERS
Celina Shands & Anika Jackson

ABSTRACT

Learn how to reposition your adult education organization from being undervalued and overlooked to a highly relevant organization that gets its deserved share of funding, recognition and enrollments. We’ll layout the steps to develop a compelling brand story, and you’ll learn from case studies on how repositioning strategies helped garner leads to boost enrollments. Get a solid roadmap to reposition the adult education mission within your community so that it is valued and respected.

Earned media is a highly effective tool to expand your reach about your adult education mission. Learn three strategies that will give you a jump start on working within your local community media landscape and beyond. This webinar is part 3 of the 4 part series “Building an Effective Adult Education Brand”.   

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